A competent Interim Marketing Manager will have valuable contacts to media and creative marketing agencies and will know how to write quality briefings. His own social media profile underlines his expertise in the field of digital media.
Companies benefit greatly from the assignment of an Interim Marketing Manager, because they are used to quickly acquiring a comprehensive overview and immediately getting down to work. In addition to creative and innovative skills, they possess a high technical affinity for analytics, research and e-commerce. They also display strong leadership and interpersonal skills and are able to communicate content and both short and long-term goals to all their employees and to get them on board. The demands on marketing managers are also changing, along with the agility of their area of responsibility, and they are also increasingly required to make quick decisions.
Cost awareness for budget planning as well as the ability to work in a structured manner round off the profile of a skilled Interim Marketing Manager. In order to remain firmly positioned in the market, to generate sales and establish a strong brand, both internally and externally, even in times of a vacant management position, it definitely pays off for companies to employ an Interim Marketing Manager.